Green Matters’ Speaker Susan Dorn Featured in ‘The Common Scold’

Susan Dorn spoke at the Green Matters conference on Thursday about current changes in LEED and at the US Green Building Council/Green Building Certification Institute. She also spoke on legal trends affecting green buildings. Dorn is a General Counsel member at the USGBC/GBCI and was featured in an article by The Common Scold. The article highlights her speech from the conference and is a good recap/indication of what issues were discussed at the Green Matters conference. Dorn outlined the USGBC’s agenda at the conference. The articles writes:

“Dorn outlined USGBC’s current status and agendas, noting that about 25% of all U.S. new construction projects are going ‘green,’ with 35,000 registered for LEED certification evaluation, and 17,000 organizations are participating in USGBC.”

Concerning the legal issues at USGBC:

“…Dorn said there is an effort underway to revamp LEED indemnity clauses, and create a new ‘Appointment of Agent’ form to identify project owners and improve indemnity for contractors and others. USGBC, she said, is making ‘one last push’ to simplify agreements and ‘put them in plain English.'”

You can read the full article here.



October 15, 2010 at 4:51 pm Leave a comment

The First Annual Green Matters Conference Comes To New Orleans

New Orleans Mayor Mitch Landrieu will deliver opening remarks at tomorrow’s Inaugural “GREEN MATTERS Conference: Green Cities, Business and Beyond” at the Westin New Orleans Canal Place Hotel, October 13-15, 2010. Executives from IBM, DuPont, and Johnson Controls, Inc., among others, will share corporate sustainability strategies that are changing the way America does business.

Award-winning green mayors will discuss ways to create green jobs and healthy, more livable cities. Participants will learn about best practices from national experts in green business, green building, design and law. According to Michael Hecht, President and CEO of Greater New Orleans, Inc., the premiere regional economic development agency, “Industry, economic development, design and building professionals need broadly accepted standards and clear public policy on sustainability matters. The urgent need for the creation of green jobs and a regulatory infrastructure is particularly relevant in New Orleans, the host city of the GREEN MATTERS Conference.”

Supporting sponsors of the conference include the Tulane School of Architecture and Global Green.
For media related inquiries contact Kathleen Lunn, Conference Organizer, at 610.772.1063.
For more information on the conference check out the conference website:

October 12, 2010 at 4:48 pm Leave a comment

Green Matters: Green Cities, Business and Beyond

For months, we’ve been blogging, Tweeting, and Facebooking about the latest news in the green industry, from landmark legislation to emerging green technologies. Sustainable development is the future for our businesses and infrastructure. That much we already know. The goal of this conference is to give you insight into where the green industry goes from here. Congressman Dwight Evans will speak at the conference and tell you how the federal government will support the green industry with new regulations and laws. USGBC member Susan Dorn will speak  about how new building codes and design can help business and government reduce its environmental impact and save businesses and taxpayers money. This conference will provide valuable networking and educational opportunities along with dynamic keynote speakers and exhibits showcasing key New Orleans recovery projects.

Highlights of the Green Matters conference will include:

  • Plenary panels on disaster recovery and award-winning green cities
  • Smart Cities, Sustainable Business, Legal Matters and Economic Development tracks
  • Sessions including Emerging Green Legal, Green Building and Infrastructure Issues, Best Practices from Leading Edge Cities, Green Jobs Creation, and Sustainable Business Practices
  • Business, government, nonprofit and academic leaders who will discuss the urgent need to collaborate and leverage resources to effectively address critical environmental issues
  • Networking opportunities with Fortune 500 companies, profitable green businesses, executives and stakeholders driving successful sustainability initiatives in government and industry
  • Valuable information on methods to improve a company’s triple bottom line: people, profits and the planet
  • Continuing education credits for attorneys, architects, planners, engineers and realtors

There is no better time to discuss the importance of sustainable building and business practices, clean energy technologies and green legal issues than now.  There is no more appropriate city in which to host this event than New Orleans. The Green Legal Matters: Green Cities, Business and Beyond Conference will be held at the Westin New Orleans Canal Place Hotel, Wednesday, October 13 through Friday, October 15, 2010.

For registration and detailed information, please visit

October 11, 2010 at 3:51 pm Leave a comment

Federal Trade Commission Looks To Limit Misleading Environmental Claims Made By Advertisers

The FTC proposed revisions to the green guides, which advertisers use as guidance for interpreting and substantiating environmental marketing claims. The green guides are meant to keep advertisers from “greenwashing” consumers, or making misleading claims about the environmental benefits of a product. The FTC’s proposed changes would make the guides easier for advertisers to understand and use. They include new guidance on marketers’ use of product certifications and seals of approval, “renewable energy” claims, “renewable materials” claims, and “carbon offset” claims. The changes would also advise advertisers not use broad, blanket terms like “environmentally friendly” or “eco-friendly”, because such terms imply that a product has lofty, far-reaching benefits when said benefits are very difficult to prove or verify.


The green guides not only tell advertisers how to qualify their claims to avoid deceiving consumers, but also how consumers are likely to interpret particular claims. For example, if a product were marketed as degradable, compostable, or “free of” a particular substance, consumers would expect that the product decompose in a relatively short amount of time. The FTC’s consumer perception research also shows that consumers interpret claims about the use of “renewable materials” or “renewable energy” different than advertisers intend. The current green guides do not address the use of these claims, the FTC will recommend advertisers be specific about the materials and energy used on their products. The FTC will also advise marketers to disclose if the emission reductions that are being offset by a consumer’s purchase will not occur within two years if a product is marketed with any carbon offset claims.


October 7, 2010 at 6:43 pm Leave a comment

Federal Government Makes Two Landmark Deals in Green Energy

It has been a busy week for the U.S. Department of the Interior. Earlier this week, Secretary of the Interior Ken Salazar approved two large-scale solar energy plants to be built on public land in California. The approval grants the U.S.-based companies access to almost 6,800 acres of public lands for 30 years. The two projects could produce up to 754 megawatts of renewable energy, or enough to power around 226,000–566,000 typical American homes. The projects will generate almost 1,000 new jobs.


Also this week, Salazar signed a 28-year lease with Cape Cod Associates, who will build an offshore wind farm off the coast of Massachusetts in the Nantucket Sound; it will be the first offshore wind farm in the United States. The project is worth a total of $1 billion and has been awaiting regulatory approval for nine years. The “Cape Wind” wind farm will provide electricity to about 400,000 homes in the New England area and reduce greenhouse gas emissions by 734,000 tons per year.


The federal government is beginning to make serious strides in building our future for renewable energy. Proposed legislation mandating higher fuel mileage for automobiles and increased tax incentives for renewable energy will propel the green sector even further. Obama even announced he would put solar panels on the White House, the first time since 1986.


October 7, 2010 at 2:39 pm Leave a comment

4 People To Look For at the Green Matters Conference

The Green Legal Matters conference on October 13-15 was highlighted in a recent article by Green Building Law Update. While there will be many speakers at the conference, blog author Chris Cheatham mentions four names in particular:

All four of these speakers blog regularly. Check them out to see what this conference will all about. Cheatham, who will also speak at the Green Matters conference, writes:

The one presentation I am most looking forward to is Susan Dorn’s “LEED From Where I Sit.”  Susan is the General Counsel for the United States Green Building Council and she will have interesting thoughts on the future of LEED and the law.  In addition to green building legal topics, there will be presentations about other sustainability issues, like renewable energy and greenhouse gas emissions.  I am speaking on October 15 and while my topic and co-presenters are up in the air, I promise I will make it interesting and innovative.

To read Cheatham’s article in its entirety, click here.

October 5, 2010 at 9:22 pm Leave a comment

Green Legal in the News

We were recently featured in an article by The article discusses how the conference was originally conceived as being strictly a legal conference for lawyers to discuss the implementation of new environmental laws, regulations, etc. Then it morphed into something much broader. It’s now something for anyone looking to learn more about the green movement, including green building design, sustainable products design, how businesses are saving money by becoming more eco-friendly, and everything you can do to reduce your impact on the environment.

Another theme of the conference is how New Orleans can launch itself into the list of “green” cities and what benefits that would provide for its citizens and economy. Below is an excerpt from the article discussing how New Orleans is becoming more recognized in the green community:

The Washington D.C.-based U.S. Green Building Council has set up an office here; there are green neighborhoods (the ReUse and the Green Light districts); and Lisa Jackson, administrator of the U.S. Environmental Protection Agency, is a former Pontchartrain Park resident and St. Mary’s Dominican alum. Signs point to New Orleans possibly becoming a nationwide leader for green building — but not quite yet. Of the more than 75,000 people in the U.S. who have completed LEED certification programs, the green standard for building, few are attorneys. In Louisiana, there are only four.

And another excerpt talking about the agenda for the conference:

The first track of the conference, focusing on legal issues, looks at “the new normal,” as one seminar calls it. Debbie Belletto of the New Orleans Convention Company Inc., one of the convention’s co-organizers, says addressing “green” issues and taking them beyond a meaningless buzzword is one of the hurdles companies face with sustainability.   Other legal seminars at the conference address LEED certification, building codes, real estate development and liability — “Where Green Goes Wrong” explains, naturally, how do it right.

To read the full article, visit:

September 30, 2010 at 9:07 pm Leave a comment

Older Posts


  • Links

  • Feeds